STRATEGIC MANAGEMENT:

ACHIEVING SUSTAINABLE COMPETITIVE EDGE

 

INTRODUCTION

Unlike general management, which is primarily concerned with internal operations, strategic management is equally concerned with the external and internal environment. A key objective of strategic management is to align the internal capabilities of an organisation with external opportunities and threats in order to formulate strategies that will achieve basic goals and maintain organisational values. Strategic management also enables an organisation to adapt profitably to the inherent risks of an unpredictable business environment.

Setting the stage for strategic management is a critical decision that will determine whether an organisation does excels or just survives or fades away in the future.

BENEFITS

The following are some of the benefits of this workshop:

•  develop short-term, intermediate and long-term goals and aspirations of your organisation
•  develop strategic planning and analytical skills to diagnose changing business situations and to act accordingly
•  implement action plans, complete with tasks, deadlines and persons responsible for taking action
•  install a system of control to ensure that plans are carried out
•  work out realistic estimates of capital, manpower and physical resources required
•  maximise the utilisation of human and material resources based on key performance standards
•  monitor the competition and the ability of your company to respond
•  develop effective strategies to ensure the continued growth and profitability of your organisation

PROGRAMME OUTLINE

DAY 1

MODULE 1: STRATEGIC MANAGEMENT PRINCIPLES

  • Strategic Management Concept
  • The Strategic Management Framework
  • Formulating Vision and Mission
  • External and Internal Analysis
  • Evaluating the Strategic Capabilities of Organization
  • Formulating Options and Strategies
  • Implementing and Monitoring Strategic Plan

MODULE 2: ANALYSING YOUR INDUSTRY

  • Assessing Key Driving Forces In The Industry
  • Evaluating the Critical Success Factors (CSFs)
  • Building Competitor Intelligence Network
  • Environmental Scanning And Trend Forecasting
  • Case Study On Strategic Management Of a Malaysian Company

MODULE 3: UNDERSTANDING ORGANIZATION CULTURE

  • The Rationale For Strategic Management
  • Stakeholder Analysis
  • Understanding The Various Bases Of Power
  • Assessing The Sources of Resistance
  • Developing Acceptance For Strategic Management Implementation
  • Case Study On Cultural Change In A Malaysian Company


DAY 2

MODULE 4: IMPLEMENTING STRATEGIC MANAGEMENT

•  Understanding the Success and Pitfalls of Strategic Management
•  Utilising Strategic Management Tools
•  Strategic Options
•  Strategic Evaluations
•  Asian Case Studies Of Strategic Management Practices
•  International Case Studies Of Strategic Management Practices

MODULE 5: STRATEGIC MANAGEMENT AND CUSTOMERS  
  • The Customer Service Factor
  • Developing a Customer Service Strategy for growth and profits
  • Measuring Customer Satisfaction
  • Inculcating a customer-oriented culture
  • Achieving Competitive edge through customer service
  • Case Studies

MODULE 6: MANAGING STRATEGIC CHANGE

  • The process of Strategic Change
  • Empowerment And Implementation
  • Managing The Future In The 21 st century
  • The Role of the CEO in Strategic Management
  • Strategic Management And Rewards
  • Case Studies
Note: This is an example only. All programmes will be specially customised to meet the unique needs of our clients